Elevator Speech Template Examples - Basic 30 Second Introduction Scripts

An elevator speech remains one of the most important networking and marketing tools you have at your very disposal. Of course every business is different and it is all very well talking to people at networking events and so on, but how do you make sure you grab their attention? Is there a template that can be followed that allows you to come up with a 30 second introduction for YOUR business?

Actually there is a format that has proven success and can be applied to pretty much any business that aspires to have clients! Hopefully that is every business that wants to stay solvent!

There are some pre-requisites to achieving success with this approach and the main one is developing a clear idea of your ideal client and the issues with which they are struggling. Closely related is how you help them - what does your company do that solves the chosen challenges of your ideal client base.

Elevator Speech Template Examples - Basic 30 Second Introduction Scripts

Armed with that information, the more detail you have the better, here is the template to follow for any business:

Part 1: Who You are

Hi, My name is... from (company name)

That is all you need. Obviously if you are in a conversation already and someone asks you what you do you don't need to reintroduce yourself! You can also vary this along the lines of: "I'm Jerry and my company is..."

Most importantly, resist the temptation to expand this into a long explanation of where your office is located, when the business was founded, how many employees you have and so on. Shorter is better

Part 2: Who you help

We help (this target audience)...

Again, as short and targeted as possible. Avoid the temptation here to think everyone is your IDEAL client. Messages such as: "We work with anyone who owns a car" is too broad. There is leeway here to change the words as well of course. Pick a variation with which you are comfortable - we work with, we help, I am focused on etc.

Part 3: What problem do you address

Who have (this problem, issue or challenge)

You don't need to elaborate for minutes on end. Define the main problem you solve - not the solution at this stage.

Part 4: What they get

So they get (this particular solution)

The best way to couch these parts is using language that speaks to the emotions of your ideal client - frustration, anger, annoyance, fear, worry and so on.

For example:

Hi, I'm Jerry from Acme Insurance. We help home owners in Leawood who are worried they don't have adequate coverage or even that they are over-covered. With us they get over the frustration of not knowing and get the peace of mind they want by knowing they are insured appropriately.

Elevator Speech Template Examples - Basic 30 Second Introduction Scripts
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Jerry Smith is the co-founder of Marketing Action Club, focusing on small service based businesses and independent professionals who want to grow but struggle to attract quality clients consistently.

Visit http://www.30SecondElevatorSpeech.com for a step by step, online program to lead you through producing an effective, attention grabbing introduction for you and your business.

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Balancing Your Work, Family and Social Life

Balancing Your Work, Family and Social Life
By Gene Griessman, PhD
 
            Many of us have an image of personal balance as a set of scales in perfect balance every day. But that's an unrealistic goal. You are in for a lot of frustration if you try to allocate within every day a predetermined portion of time for work, family and your social life.  An illness may upset all your plans. A business project may demand peaks of intense work, followed by valleys of slow time.
            Balance requires continual adjustments, like an acrobat on a high wire who constantly shifts his weight to the right and to the left. By focusing on four main areas of your life - emotional/spiritual needs, relationships, intellectual needs and physical needs - at work and away from  work, you can begin to walk the high wire safely.
            Here, drawn from my conversations with many high successful Americans, are ten ideas for balancing all aspects of your life:
1.      Make an appointment with yourself. Banish from your mind the idea that everyone takes precedence over you. Don't use your organizer or calendar just for appointments with others. Give yourself some prime time. Regularly  do something you enjoy. It will recharge your batteries. Once you've put yourself on your calendar, guard those appointments. Kay Koplovitz founder of the USA cable television network, which is on the air 24 hours a day, seven days a week, 52 weeks a year. Koplovitz ran the daily operations of the network for 21 years. For more than two decades, there was always some potential claim on her time. Therefore she vigilantly protected a scheduled tennis match just as she would a business appointment.
2.      Care for your body. Having a high energy level is a trait held by many highly successful people. No matter what your present level of energy, you can increase it by following these steps:
Eat. Don't skip meals. Your physical and mental energy depend upon nourishment. Irregular eating patterns can cause a frayed temper, depression, lack of creativity and a nervous stomach.
Exercise. Over and over again, highly successful people mention the benefit of exercise routines. Johnetta Cole, president of Bennett College for Women and former president of Spelman College, does a four-mile walk each morning. She calls it her mobile meditation. The benefits of exercise are mental, emotional, physical and spiritual. If you are healthier and have more stamina, you can work better and longer.
Rest. A psychologist who has studied creative people reports that they rest often and sleep a lot.
3.      Cut some slack. You do not have to do everything. Just the right things. Publisher Steve Forbes taught me a lesson: "Don't be a slave to your in-box. Just because there's something there doesn't mean you have to do it." As a result, every evening, I extract from my long list to-do list just a few "musts" for the following day. If, but three o'clock the next day, I've crossed off all the "musts," I know that everything else I do that day will be icing on the cake. It is a great psychological plus for me.
There is nothing wrong with pushing yourself hard, disciplining yourself to
do what needs to be done when you hold yourself to the highest standards. That builds up stamina and turns you into a pro. At time, though, you must forgive yourself. You will never become 100 percent efficient, nor should you expect to be. After something does not work, ask yourself, "Did I do my best? If you did, accept the outcome. All you can do is all you can do.
4.      Blur the boundaries. Some very successful people achieve balance by setting aside times or days for family, recreation, hobbies or the like. They create boundaries around certain activities and protect them. Other individuals who are just as successful do just the opposite. They blur the boundaries. Says consultant Alan Weiss, "I work out of my home. In the afternoon, I might be watching my kids play at the pool or be out with my wife. On Saturday, or at ten o'clock on a weeknight, I might be working. I do things when the spirit moves me, and when they're appropriate."
Some jobs don't lend themselves to this strategy. But blurring the boundaries is possible more often than you may think. One way is to involve people you care about in what you do. For example, many companies encourage employees to bring their spouses to conferences and annual meetings. It's a good idea. If people who mean a great deal to you understand what you do, they can share more fully in your successes and failures. They also are more likely to be a good sounding board for your ideas.
5.      Take a break. Many therapists believe that taking a break from a work routine can have major benefits for mental and physical health. Professional speaker and executive coach Barbara Pagano practices a kind of quick charge, by scheduling a day every few months with no agenda. For her, that means staying in her pajamas, unplugging the phone, watching old movie or reading a novel in bed. For that one day, nothing happens, except what she decides from hour to hour. Adds singer and composer Billy Joel, "There are times when you need to let the field lie fallow." Joel is describing what farmers often do: let a plot rest so the soil can replenish itself.
6.      Take the road less traveled. Occasionally, get off the expressway and take a side road, literally and figuratively. That road may take you to the library or to the golf course. Do something out of the ordinary to avoid the well-worn grooves of your life. Try a new route to work, a different radio station or a different cereal. Break out of your old mold occasionally, with a new way to dress or a different hobby. The road less traveled can be a reward after a demanding event, a carrot that you reward your self with or it can be a good way to loosen up before a big event. Bobby Dodd, the legendary football coach at Georgia Tech, knew the power of this concept. While other coaches were putting their teams through brutal twice-a-day practices, Dodd's team did their drills and practices, but then took time to relax, play touch football and enjoy the bowl sites. Did the idea work? In six straight championships games!
7.      Be still. Susan Taylor, editorial director of Essence, sees to it that she has quiet time every morning. She regards it as a time for centering - for being still and listening. She keeps a paper and pen with her to jot down ideas that come to her. The way you use solitary time should match your values, beliefs and temperament. Some individuals devote a regular time each day to visualize themselves attaining their goals and dreams. Others read, pray, meditate, do yoga or just contemplate a sunrise or sunset. Whatever form it takes, time spent alone can have an enormous payoff. Achievers talk about an inner strength they find and how it helps them put competing demands into perspective. They feel more confident about their choices and more self-reliant. They discover a sense of balance, a centeredness.
8.      Be a peacetime patriot. Joe Posner has achieved wealth and recognition selling life insurance. Several years ago, Posner helped form an organization in his hometown of Rochester, NY to prepare underprivileged children for school and life and, he hopes, break the poverty cycle. You may find some equally worthy way to give something back through your church, hospital, civic club, alumni association or by doing some pro bono work. Or you may help individuals privately, even anonymously. There are powerful rewards for balancing personal interests with the needs of the common good. One of the most wonderful is the sheer joy that can come from giving. Another  reward is the better world that you help create.
9.      Do what you love to do. As a boy, Aaron Copeland spent hours listening to his sister practice the piano because he loved music. By following that love, he became America's most famous composer of classical must. When I asked him years later if he had even been disappointed by that choice Copeland replied, "My life has been enchanting." What a word to sum up a life. By itself, loving what you do does not ensure success. You need to be good at what you love. But if you love what you do, the time you spend becoming competent is less likely to be drudgery.
10.  Focus on strategy. As important as it is, how to save time for balancing your life is not the ultimate question. That question is, "What am I saving time for?" Strategy has to do with being successful - but successful at what? If others pay your salary, being strategic generally means convincing them that you are spending your time in a way that benefits them. If there is a dispute over how you should use your time, either convince the people who can reward or punish you that your idea about using time is appropriate, or look for another job. The "what for?" question should also be asked about the life you live. It is truly a comprehensive question and gets at the question of wholeness.
 
So what makes for a successful balance life? I can think of no better definition than the one given by Ralph Waldo Emerson:
     To laugh often and much; to win the respect of intelligent people and affection of children; to earn the appreciation of honest critics and to endure the betrayal of false friends; to appreciate beauty, to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because I have lived. This is to have succeeded.
 

Balancing Your Work, Family and Social Life

Balancing Your Work, Family and Social Life
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Gene Griessman, PhD, is an Atlanta-based author, workshop leader and speaker. His books include Time Tactics of Very Successful People and The Words Lincoln Lived By. To learn more about Dr. Griessman’s products and speaking engagements, visit him online at www.presidentlincoln.com.

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Social Networking - Using it to Build Your Business

Social Networking is, without a doubt, one of the greatest methods you can use to promote any product or business opportunity. With thousands of people jumping on the Internet and joining social networking sites such as Facebook, Internet Marketers realize there is a great opportunity to build their business and their income by using them.

If you have ever used sites like Facebook and MySpace then you will know that these sites allow you to meet up and connect with other people. You know that these sites also allow you to send messages to your contacts and share pictures with them. It is also easy enough to post a URL to them so they can visit other sites.

There is great potential for making money with these sites as long as you follow correct methods. In this article I aim to show you the correct things to do and what to avoid. Used properly you can quickly build a list of targeted prospects who are interested in your product or service.

Social Networking - Using it to Build Your Business

STEP 01 - Set up a Profile page

Any professional marketer will tell you that "branding yourself" is an important part of any business. This involves people getting to know and trust you. Setting up a profile page is the first most important step you should take so you can introduce yourself to your contacts and show them who you are and what you can offer them.

With so many scams on the Internet, people are not so keen in buying from just anybody. Therefore it is important to convince these people that you are a genuine person who they can learn to trust. A profile page help you to do this by allowing you to display some personal details such as your name, a picture and a general introduction.

Your profile page should not be a sales pitch. You should not fill it with ads and give people the impression that you only want to sell to them. Instead you should focus on branding yourself by putting as much general information about yourself as possible. Your main objective here is to build relationships with your contacts. This is what social networking is all about.

Your profile should cover information such as hobbies, your job and your family. Mention the books you like to read, movies you like to watch, music you like to listen to. Pictures of yourself and your family on holiday. Your goals and dreams. And finally - information about what you are offering people with a link to the site with the offer.

You should also offer a way people can contact you. Either by a phone number, email address or by an instant messenger such as Skype. One to one contact goes a long way in building business relationships.

STEP 02 - Building Your Contact List

When you start looking for people to connect with - don't just add any person to build a huge contact list in a short time. Remember that you are looking for targeted prospects who will be interested in what you have to offer. So only connect with people with certain interests.

For example - supposing I want people to join my Home Business opportunity, I will be targeting people who are interested in making money working from home. I send them a mail to introduce myself and point them towards my profile. No need to mention my business at this stage.

You may find most people are already promoting a business opportunity or some other money making program. It is worth connecting with them as many people are open to the opportunity of joining another business, either as a replacement business or as a second one.

Look for things on their profile you can chat about. Maybe they have hobbies similar to yours, maybe even come from the same country you live. Remember - you are not aiming to sell at this stage. You are aiming to build friendships and business relationships. Do not start promoting your business in your introduction otherwise most people will just delete your mail and maybe even block you from contacting them again.

STEP 03 - Posting Messages

This is where many people (myself included) have made one major mistake when it comes to posting messages on a social networking site. They have made all their messages promotional ones.

When people check their email they quickly scan through them looking for ones they want to read and delete the rest. The same applies when people are reading messages sent to them by their contacts. If they see a load of messages promoting some program from someone they don't really know then they are not likely to read your message.

For this reason you need to promote yourself and not your product. Get to know your contacts and they are most likely to read your mails. Here is an example of a welcome mail to send your contacts.

Hi NAME,

My name is (your name). I've just been looking at your profile and it seems we share the same interests in making money online. I would like you to read my profile and get to know a little about me. I also look forward to keeping in contact with you and hopefully sharing some interesting information with you.

(Your name)

Once you've shared a few mails then you can stand promoting your products or business. But don't use sales talk, use normal conversation. Remember that you are talking to your contact as a friend. Here is an example of a message promoting a product using normal conversation.

Hi NAME,

Hope you are well. I am fine, just been busy with the children and some tasks around the house.

I've been looking at this website which looks quite promising. It seems you can get your own domain for a month which includes a site builder and a great compensation plan. I don't know if you've heard of it but it's called GDI. I've just joined it today and I've included the URL for you just in case you want to check it out.

So what have you been up to lately?

(Your name)

Notice that this message is not using sales talk to create a presentation. It is simply one friend sharing something with another. By posting messages like this you are more likely to get your URL seen.

Notice the line that asks the contact what they have been up to? This encourages them to reply to your message because you have asked them a question. As part of their reply they will probably tell you that they have looked at the site you sent them or will at least promise to look later. Meaning there is a good chance they will sign up as they trust your recommendation as a friend.

Finally, make sure you send your contacts some useful and free information from time to time. This could be a link to a great article you've read or some free giveaway software. This helps to build your business relationship with them so they don't think of you as someone who just wants their money.

Conclusion

Social Networking will help you build up a list of quality prospects who you can sell to again and again. Most of them are free to join so you don't have to worry about your marketing budget.

Many of them allow you to start a group where you can have discussions on different subjects. So starting a group based around your product can help gain you a few sales. For example - if you sold herbal products you could start a discussion about various products and start recommending the ones you sell.

Most important, social networking is fun and you can meet a lot of good friends through it. More and more people are joining these sites which means thousands of potential customers in the future. So get yourself signed up for at least one site and good luck :)

Dean Sharples

Social Networking - Using it to Build Your Business
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
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Dean Sharples is an Internet Marketer and Article Writer with a passion for teaching people how to make money working from home. He leaves in Rochdale, England with his wife Intan.

You can read more of his guides and articles at Home Business School

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7 Ways to Attract a Capricorn Man

Capricorn men are ambitious, hard working and determined and if you want to attract one, you'll need to use these traits to win the heart of this energetic workaholic.

How to attract a Capricorn man

1 Capricorn men are slow, steady and stable, and they use this approach with everything they do, including romantic relationships. Come on too strong, too soon with a Capricorn man and they'll not want to know you. Take things slowly, forming a firm friendship first with a Capricorn man. Only when he feels secure in your company and knows he can trust you will he want to move the relationship from friendship to romance.

7 Ways to Attract a Capricorn Man

2. Wear something in the colour green. The colour green is very attractive to a Capricorn man, firstly as it relates to their earthy qualities, and secondly because it is the colour that represents money, luck and good fortune. Capricorn men and money just go ,together.

3. Capricorn men are very ambitious, hard working and career orientated. So you'll need to accept that work comes first with him and be supportive and encouraging of his dreams and ambitions. If you are too demanding of his time and critical of his work/life balance, he will soon get bored of you.

4 To attract a Capricorn man try inviting him to a social event where he can mix and mingle with your friends and family. Capricorn men are very social and will admire you if you also have plenty of family and friends . They are also ambitious social climbers and will use the social event as a networking venue to further their career goals. They'll love you for that.

5 Capricorn men can rarely openly show their feelings or emotions. They are also uncomfortable with women who are overly emotional or sensitive. They like their women to be strong, independent, honest and trustworthy.

6 Impress your Capricorn man by cooking him a meal. Capricorn men love women who are great homemakers and will be flattered that you have gone to the trouble of cooking a fabulous meal for him. Make the meal simple, tasty and filling, rather than overly fancy and you'll melt his heart.

7 An attraction Spell, either cast by you or by a professional Spell caster or Witch will help to attract a Capricorn male. If it is written in the stars that your destiny is to be with a Capricorn man, than you might try to help destiny along a little. Real Magic uses mysterious, subtle yet tried and tested methods to attract a lover. And even if you are a little skeptical, you have nothing to lose and everything to gain.

7 Ways to Attract a Capricorn Man
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There are many ways to attract a Capricorn man. If you are 100% certain you want to attract a Capricorn man and want them to fall hopelessly and deeply in love with you then find out how from Alizon's Psychic Secrets

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