Monday, February 25, 2013

Self-Empowerment Strategies to Overcome Social Isolation

Social isolation and disengagement are becoming epidemic in our society and there seems to be little hope of this trend abating in the near future. The reasons for this are mixed and somewhat complex, however, the outcome is clearer: people who are isolated are not fully enjoying the fruits of living in this "land of plenty" and are denied one of the most fundamental needs for survival - the opportunity to have fellowship and belonging with others. Some writers differentiate between being isolated and choosing disengagement, the former being a result of forces beyond one's control and the latter a choice.

Whatever the distinctions between the sources of isolation, it is just as potent, and as potentially catastrophic, to those in both groups. As a domain of personal power, social isolation and disengagement have serious implications. The realm of collective or social identity is a cornerstone of empowerment and isolation from the social or collective aspect can unravel the whole network of supports required to achieve or maintain personal power. You have likely experienced isolation at various times in your own life. The experience is routinely reported as being unpleasant and alienating. Those forcibly separated or stranded from human contact are often on a fast track to mental and emotional collapse. Those who live among us, and are still socially isolated, fare little better and likely feel even lonelier than those forced into separation from the mainstream.

If you suffer from isolation, whatever the cause, it is important to become fully aware of what it is doing to you and take steps to remedy this condition. According to a recent review of a study by Brummet, Dr James House of University of Michigan affirms that social isolation is hazardous to health and often deadly. The article provides another confirmation, recognized in research over the previous 20 25 years, of the deleterious effects on health of social isolation. Social isolation has been shown to contribute to higher mortality, especially among medically vulnerable groups of individuals. As some attribute one of the chief sources of anxiety to isolation, it is notable that anxiety is linked to physical health problems such as asthma, irritable bowel syndrome, ulcers, inflammatory bowel disease, and coronary heart disease.

Self-Empowerment Strategies to Overcome Social Isolation

As anxiety levels increase, the quality of life potentially decreases, particularly for untreated anxiety. Some compare the risk associated with social isolation to those of cigarette smoking and other major biomedical and psychosocial risk factors. Isolated individuals report fewer interactions with others, fewer sources of psychological/emotional and instrumental support, and lower levels of religious activity; however, once the deficiency was removed, adding additional relationships to a social network did not produce substantial or significant increases in health and well-being. This suggests that those most profoundly affected by isolation gain the most with the least intervention. Whether a person has regular interaction with family members, friends or other groups seems less important than that the person has one or more of these social ties.

In other studies, social disconnectedness has been found to be a contributing cause for the increase of anxiety levels among the general population. With increased divorce rates and more people living alone; some suggest that interpersonal trust has become a large problem in this country. Some writers, across disciplines, suggest that the idea of individualism in American culture may be contributing to these changes: "Our greater autonomy may lead to increased challenges and excitement, but it also leads to greater isolation from others, more threats to our bodies and minds, and thus higher levels of free-floating anxiety" according to Twenge. The fact that traditional social institutions and networks don't supply the same levels of social support as in earlier generations is certainly a consideration.

Fewer people turn to church or other networks to meet their social or material needs. Some studies suggest that for many families, the only social institution retaining any importance is the workplace, with employees turning to this network to meet most or all of their social and material needs. While family and community are not exactly disintegrating as some suggest, they are changing in radical new ways. There is a strong relationship between the experience of emotional neglect in childhood and feelings of social isolation or loneliness in adulthood. This may change as individuals adapt to unconventional lifestyles and childhood "neglect" becomes the norm, but not anytime soon.

Many commentators believe that a feeling of belongingness and closeness in communities would likely impact the incidence of isolation; however, the community is not a reliable agent to reach out to the disconnected and disenfranchised. As community empowerment is still just a catch-phrase in most areas, self-empowerment strategies are the only reliable means for each individual to attain some level of connectedness and combat their own isolation.

Self-Empowerment Strategies

Self empowerment means taking your power, so you will have to act powerfully, that is, you will have to start by pushing against your own self-imposed limitations, however, this gets easier the further you progress. Getting started is always the hardest part! Start slow, and you will be amazed at your own accomplishments in no time - just be sure to start. Here is a list of suggestions, somewhat in their order of increasing intensity and exposure to social stressors.

1) You can start on the computer - what a great instrument for connecting people. If you're reading this, you are already starting, you obviously have the skills. Google an online group or community that would have some compelling interest for you. If you're into movies, look for a chat room or forum concerning movies and start getting involved. You can start by saying you haven't been able to get out for a while and you'd appreciate any tips on what's hot at the cinema and let it go from there. You get the idea. One or several of these contacts could turn into a real-life encounter. Maybe the local chapter goes to a movie together once a month, or has a party - here's your chance to venture out a little.

2) Take the idea of common interest a step further. Most communities are full of opportunities to get together, face-to-face, with like-minded souls. It's much easier if you have things in common. Whatever your passion is, make finding an appropriate group that shares it your priority. A casual meeting is probably the best place to start. That will likely develop into other opportunities and friendships, but start not too far out of your comfort zone. Whether it's rock climbing, amateur dramatics, ceramics or speaking Spanish, you'll find courses and clubs in your area (see your local paper or adult education centre for more details). What's more, you'll automatically have a common interest with the people you meet. This is new territory, take it somewhat slow - but take it! volunteering is a good option for a lot of folks as it not only gives structure to your people encounters, it takes the focus off of you and puts it on whoever the recipients of your volunteer efforts may be.

3) Consider a support group or self-help group. If the previous steps are too overwhelming, then you certainly qualify. There are a number of self-help groups that would be appropriate for the symptoms and issues associated with social isolation. Emotions Anonymous, or any other appropriate 12 step program can be a powerful resource to help you transition from isolation to active social involvement. If even this seems to daunting, a paid group therapeutic experience may be the answer. This is a totally safe and protected group activity that would help you gain enough strength to then transition to a self-help group model and from there - the sky's the limit.

4) Establish your "social identity". This is about deriving strength and power from the meaningful groups of which you're a part. Involvement in groups, relationships, partnerships that give depth and meaning to your life are critical. You will have to do some in-depth self examination here to find out where you fit. Throw your fears to the wind and imagine, if you could be involved with any group, organizations or set of individuals in the entire world - who would they be? Then go about making it a reality. Maybe you really want to be part of an academic community - OK - it's yours for the taking. Break the process up into small, manageable pieces. We call that partialization in the mental health business.

5) If you already have a social life of sorts, but simply don't choose to be active with it for whatever reason, you can try altering your usual routines such as meeting friends straight from work/college rather than going home first; try some different activities like museums and galleries, or coffee shops. You can schedule attending events or courses in advance, activities you can't back out of at the last minute. If you really can't make it out, invite friends over or have a conference call with them. You can have an impromptu gathering by asking guests to bring something to contribute like music, food, drink and films.

6) You may be one of the unfortunates who suffer from a true social anxiety disorder or social phobia. If you suspect this is the case, get evaluated and if necessary, get medical intervention. Medication may be appropriate for some who just can't make the changes otherwise. Even a short-term regimen could be beneficial. Some studies suggest reduced dopamine levels contribute to social isolation and the some of the newer antidepressants can address this rather effectively.

7) Feed your spirit - whatever that means to you. For many of us, developing that inner strength, or connecting to a bigger energy source, gives us the motivation and desire to move forward. Some simple spiritual ideas: "I'm not in this alone"; "only unrealistic fears hold me back" and "the universe wants me to be fulfilled". These are simple affirmations that can hold great power and help us get into action. Write your own if these don't work. The point is that it is our old negative ideas that are the real obstacle in most cases. Seed your conscious with new positive ideas and watch yourself take off. These will also speak to your lack of confidence and esteem which play havoc with a social identity and social life. Start to emphasize your positive qualities and learn to appreciate what others admire in you; work those into your affirmations.

8) If you have the stomach for it, you can also utilize your online skills to find a date or companion. It is a rather anonymous way to break the ice and begin to build some rapport, resulting in, hopefully, a face-to-face. Traditional dating agencies are also still on the scene and can make the experience a little safer as well. The way to think of these experiences is a practice run for what will eventually be "the real thing". We often over exaggerate the significance of a date or encounter with another as something that we have to make work. Try to just have the experience, however it goes, and learn from it. There is no timetable to find your mate and settle in. However, you do need to spend time with others and this is a perfectly acceptable way to do that.

Good luck, add to this list as you move forward. In time, the activities involved in breaking your social isolation won't be something you're working on but something you're looking forward to.

Self-Empowerment Strategies to Overcome Social Isolation
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Sunday, February 17, 2013

Benefits of Social Media: Why Is It Important?

Social media is being used for all sorts of purposes these days. Oh, you haven't become part of it yet? Are you wondering what all the fuss is about? Read on to find out some of the advantages for you and your business when you become involved with the social media of today.

Keep Track of the Competition

You can join competitors Facebook pages or follow them on their Twitter or other social media accounts. This will allow you to see what is going on with them so you can formulate plans to get a leg up on them

Benefits of Social Media: Why Is It Important?

Getting the Brand Established and Making Others Aware

YouTube, Twitter and Facebook are the three major social networks right now. Publicizing your brand on them will make people aware of your business. If you still need to create an online image for your business, the social media sites are where you should start today.

A More Personalized Approach to Pitching a Product

The social media allows you a more personalized approach for pitching a product. You can even engage customers in conversations and ask them how they like your product. Encourage them to give you feedback so that you can better know how to serve them.

Build More Customer Trust and Loyalty

Communicating with your customers in a more personal fashion makes them feel more like friends than just customers. This will make them have more trust in you and they will want to do business with you more than your competitors.

Helps Showcase Your Products

It is easier to showcase your products with social media. This brings attention to them much faster than other forms of promotion.

Listen to the Opinions of Your Customers

Social network websites are an effective method of listening in on the opinions your customers have on not only your products but also the company as a whole. Use these opinions constructively to improve your products to meet their desire or needs better.

Have More Effective Customer Service

You can use social media to give more effective customer service. This is a convenient way for your customers to ask questions and get the necessary answers. It is also cheaper than special phone setups and long distance charges.

In addition to the above things that social media does for your business it can do the following for you personally:

Develop Your Own Reputation

The social media sites are a good way to get your name known throughout the Internet and for you to discuss what you are interested in. This is the way to develop a reputation online, which is important for making business contacts or looking for a new place of employment.

The above are just some of the ways social media can be used to promote you and your business venture. It is so popular today that it would be to your advantage to make use of it.

Benefits of Social Media: Why Is It Important?
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Saturday, February 9, 2013

History of the Media, Radio, and Television

When were the forms of media created? When did advertising first show up? Who owns the media?

Creation of the various forms of media

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History of the Media, Radio, and Television

Newspapers & Magazines ~ 1880

*

Movies ~ 1910

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Television ~ 1945

*

Cable Television ~ 1980's

*

Satellite Television, Internet, Digital Communication ~ End of the 20th century

In 1920, radio was first developed, primarily for use by the military, strictly for sendingHistory of the Media - Old Radios messages from one location to another. David Sternoff, the then-president of RCA, first had the idea to sell radio sets to consumers, or what were then called radio receivers. However, consumers needed a reason to buy radios, so RCA was the first to set up radio stations all over the country. Between 1920 and 1922, 400 radio stations were set up, starting with KBKA in Pittsburgh. Stations were also set up by universities, newspapers, police departments, hotels, and labor unions.

*

By 1923, there were 600 radio stations across the United States, and million worth of sets had been sold.

The biggest difference in radio before and after 1923 was that the first advertising was not heard on the radio until 1923. RCA at the time was made up of four companies:

*

AT&T

*

General Electric

*

United Fruit

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Westinghouse

United Fruit was one of the first global corporations, and one of the first to advertise on the radio. The AT&T division of RCA first thought about selling time on the air to companies, which marked the start of "toll broadcasting." WEAF was the first station to operate this way, causing widespread outrage, and accusation of "polluting the airwaves."

Because of this controversy, the practice of selling advertising time was called "trade name publicity." Sponsors linked their name with a program on the air, rather than advertising a specific product in a 30 second "commercial" as we know it today.

Why did AT&T decide to experiment with charging companies for air time?

AT&T was not making any money from broadcasting at the time since they only made transmitters, not receivers. They only made money when new radio stations bought the equipment required to broadcast. They did not make money from consumers buying radios.

AT&T also started the practice of paying performers for their time on the air, rather than only volunteers, which was standard practice for radio content up until that point.

The first radio network

In 1926, RCA set up the first radio network, NBC. They decided it was more effective and efficient to produce shows in New York City, and then link the main radio station with stations all across the country, connected by AT&T (another RCA company) phone lines. (Now television networks are linked by satellite to their affiliates).

This was the beginning of the network affiliates system. The ideal network makes sure everyone in the country is capable of listening to their signal. NBC at the time had two philosophies:

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Radio content was a "public service," whose function was to sell radios.

*

Radio content was designed to generate income from advertising.

History of the Media In 1927, the second network was formed. It was CBS, started by William Paley. Paley was the first to think that networks could make money strictly from advertising, not even getting involved in the sales of radios. Like AT&T, CBS did not make radios. From the start, they made their money from selling advertising.

The rising of radio networks caused the Radio Act of 1927 to be passed, which established the FRC, or what is now known as the FCC, to allocate broadcast licenses. The need for such an organization was brought on by the fact that airwaves are limited resources, and broadcasting itself is a scarce public resource. By the 1930's, the structure of radio have been set by the commercial format, although advertising never dominated radio like it would television later on.

In the 1920's and '30's, radio programs were divided into two groups. Sponsored shows, which had advertisers, and unsponsored shows, which did not. The radio station paid for the unsponsored shows. The sponsored shows, on the other hand, were created entirely by the company sponsoring the show; advertisers were totally in charge of the radio station's content. The content became advertising. Radio set the precedent for television, in that the same companies that controlled radio early on went on to control television.

Soon thereafter, television inherited the structure of radio. In the '40's, during the rise of television, RCA also held a monopoly on all television sets sold. By 1945-1955, advertising had taken over all of television. Television was organized around the premise of selling things. The entire television industry was creating a political atmosphere of suspicion and fear. Senator Joseph McCarthy, the founder of McCarthyism, which was based on the fear of Communism, and the HUAC (House Un-American Activities Committee, began to question people involved in television about their beliefs and associations.

What affected television in its early stages?

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Politics (McCarthyism / HUAC).

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Blacklists: From almost the inception of television, many writers, directors, and actors were considered to be pro-Communist and/or un-American.

Certain topics were totally off-limits at the time for television, particularly issues of race relations in the 1960's. Overall, networks were not happy with the political situation for television in the 1960's, both in terms of the blacklists, and of the fact that when every show had one sponsor, that sponsor controlled the entire program. Networks preferred to control the program, by way of moving to multiple sponsors/advertisers, where networks would retain control of the show, and advertisers would buy time in between the programming.

In the 1950's, networks decided to eliminate the practice of sponsors controlling the shows with a move to spot selling, or advertisements between programs, as we know it today. What caused the move to spot selling?

1.

Discovery of fraud in the quiz shows on television. Quiz shows were extremely popular at the time, and were liked by the networks, the sponsors, and the viewers alike. It turned out, however, that quiz shows were largely fixed. Charles Van Doren on "21" became a huge star due to his repeated wins, until it came out that the whole thing had been fixed. In the case of "The ,000 Question," the owner of Revlon was personally hand-selecting the winners and losers on the show.

2.

It was becoming financially difficult for just one advertiser to support an entire show.

Around this same time came the inception of ratings to measure a show's popularity. Ratings, quite simply, measure the number of people watching a show. To understand why ratings are so important, it's crucial to understand how the television industry works, through three questions, and their respective answers:

1.

Who owns television? [The networks]

2.

What is sold on television? [Viewer's time, not television shows]

3.

Who are the customers of television? [Advertisers, not viewers]

This might be a counterintuitive concept for some. The networks, which own television, areHistory of the Media - Old Television the buyers of shows, not the sellers. On the other hand, they sell our eyeballs, so to speak, to advertisers. Networks want the maximum possible profit from buying and selling time, both viewers' time, and advertisers' time.

The primary measure of television ratings, which determine the price of that time being bought and sold, is AC Nielsen, an independent company which provides information as to who watches what on television. Currently, about 4,000 households are used to represent the national viewing of television. In the 1980's, only 1,200 households were used. Some households have an electronic device installed on their television which tracks what they watch, while others keep a diary of viewing habits.

There are two measures for determining a show's audience. One is the rating, and the other is the share.

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Rating: Percentage of total homes with televisions tuned into a particular show.

*

Share: Percentage of those watching television at a particular time who are tuned into a particular show.

The share is always greater than the rating. Ratings are more important for advertisers, and share is more important to the networks.

Example:

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Total households with televisions: 150 million

*

Total households watching television at 8pm on Monday nights: 90 million

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Total households watching American Idol at 8pm on Monday nights: 45 million

*

Therefore: Rating: 30, Share: 50

It's important to note how many factors can skew the results. Shows cost producers much more than the networks typically pay them for those shows. The way for producers to make money is by getting the networks to renew the show, in order to have a shot at making money from syndication on other channels, also knows as reruns. That is the case when individual stations (say for example, the Miami affiliate of ABC wants to carry Seinfeld), buy the rights to a show from the producers of that show. Shows that last only one season, for the most part, lose millions of dollars. One of the most important factors in whether shows will be renewed or not is their rating.

This brings us to how ratings can be skewed. For example, if a show has a 20 share, and it needs a 25 share to be renewed for another season, what might the producers do? In principle, they need to convince another 5% of the people watching television when their show is on to watch their show; this is no simple task, as that involves convincing millions of people. However, since the ratings are based on those 4,000 Nielsen households, that means that they could convince just 200 Nielsen households to watch their show, which would increase the share from 20 to 25. This is why Nielsen households must be kept totally secret from the networks. When the Nielsen households have leaked to the networks, one way which they got people to watch their show was by offering viewers a small sum of money for filling out a survey about a commercial which they were told would play only during a particular show. Since they had to watch that channel while their show was on, this would boost the share.

Once ratings are determined, advertising prices are set by two factors:

* The size of the audience.

* The demographics (income, age, gender, occupation, etc) of the audience.

In short, the job of television programs is to collect our time as a product, which they then sell to advertisers. Programs have to support the advertising, delivering viewers in the best possible state of mind for buying when the time for the commercials comes, which brings us to the Golden Age of Television.

The 1950's are considered the "Golden Age of Television." During this time, something called the "Anthology Series," where different actors each week took part in a show gained History of the Media - I Love Lucypopularity across the board...that is, with everyone except for advertisers. The anthology series format was not right for advertisers, as it covered topics which involved psychological confrontations which did not leave the viewers in the proper state of mind for buying the products shown to them between program segments. The subject matter of the anthology series was of the type that undermined the ads, almost making them seem fraudulent.

This brought up the question of what to network executives actually want shows to do? The answer is not to watch a program that makes them feel good, makes them laugh, or excites them, but rather to watch the television for a set amount of time. With so many new shows being proposed, standards began to be intentionally, or unintentionally, laid out for what shows could and couldn't do. Risks could only be taken at the beginning and/or end of shows. Laugh tracks were conceived to tell the audience when to laugh. Programs began being tested with audiences prior to being put on television and/or radio. Show writers now had to write shows that would test well.

Naturally, this caused many of the same elements and themes to appear in all shows. This was the beginning of recombinant television culture, where the same elements are endlessly repeated, recombined, and mixed.

This same culture is what perpetuated the idea that people watch television, not specific shows. While people certainly choose to watch certain shows instead of others, people less commonly choose to watch television instead of other things. People watch television. Regardless of what was on, television viewing rates were extremely stable.

History of the Media, Radio, and Television
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Wednesday, February 6, 2013

What Are the Effects of Social Networking Websites?

"Words can't describe me", is how Adnan Patrawala, 16 yr old teenager from Mumbai, India had described himself on his Orkut profile. However, his kidnappers and murderers got to know a little more of him and ensnared him into a trap which ultimately led to the death of the young boy. This is perhaps an extreme example of the social impact of these social networking sites such as Orkut, Facebook, MySpace and Friendster on today's youth. But there is no denying its presence or its effects in our lives and minds today.

Often these days when we make new friends we do not ask, "What's your number?" Or "What's your email id?" Instead we ask, "What's your MySpace"? or "Are you on Orkut?" Such is the impact of these sites on our lives .The way we speak, the way we interact and the way we think is changing. Words such as scrapping, blogging, teasers---which a few years back wouldn't have made any sense to anybody; but today it's being used with so much spontaneity.

As a matter of fact, Google even has links to sites, which gives the world's most popular acronyms. It is amusing but that is the way it is.

What Are the Effects of Social Networking Websites?

However, these sites fulfill a very basic criterion of humans. It is that of communication. People living in extreme corners of the world are seen to be getting married, friends from far-off places are able to keep in touch with each other and lovers from two parts of the world stay connected with each other's emotional needs. These help us make new friends, stay in touch with the old ones and let us know more about the persons we care... their likes, dislikes, interests and emotions.

There is an element of addictiveness in these sites and the youth are indeed getting endeared more and more into this addiction. The most appealing thing among these sites is that they provide a platform for the individuals to express their views, gives them the freedom of choice and expression... from anti-war campaigns to global warming issues, from Harry potter fan clubs to Osama bin Laden hate clubs... there is everything for everyone to share and speak about.

What else could be more appealing than the thought of being heard not just by your group of friends but to the whole wide world. And that is where I feel these sites are here to stay. It just emphasizes the fact that man is a social being and shall always remain so.

What Are the Effects of Social Networking Websites?
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Sunday, February 3, 2013

Facebook Advantage and Disadvantages

Facebook - a popular name among those who are so into it. Individuals who have an account in Facebook are now using more of their time to socialize with other people amidst the distance and lack of time. And even if a community like Facebook serves numerous advantages, it also proves to have certain disadvantages as well. There are now series of improvements in the system just to make up with the shortcomings. Arguments regarding the different advantages and disadvantages of Facebook are stated below.

Advantages
· Allows user search for new and old friends
· Accessible to chosen universities having a high level of security
· Makes it less awkward when communicating with strangers or people you are not familiar with
· Love attraction - can be used as a dating service system
· Makes it easier to join groups having similar likes and dislikes
· Allows members to check students who are taking the same class, living within the same area, or coming from the same academy

Disadvantages
· Overcrowding
· Weakening long distance relationship
· Unsupported by physical adjacency
· Contributes wide-range procrastination
· Rampant addiction
· Stalking is possible
· Acquaintances be labeled as friends

Facebook Advantage and Disadvantages

Surely, the disadvantages don't pose a threat to you just by merely looking at it. Someone else has to prove that what users do with their profile is directly in proportion with what can happen to them. A user must understand what he is trying to give out otherwise things might get messy and people will mistook them as someone else.

It is quite obvious that a trade off is happening between the advantages and disadvantages of Facebook. While it increases the communication and connection between friends and the online community it also increases the risk of procrastination and makes it easier for others to stalk a user. Worse, some are actually punished for what they put on their profile and would claim that it was there only for fun.

Despite the above mentioned advantages and disadvantages of an online networking service, it still is gaining demand and popularity among the young crowd. There are about 10,000 students (professionals and young professionals not yet included) who are joining into Facebook every day. This is regardless of the age, race and country. Some are now trying to criticize the status of professionalism of this site whether it's just another fad like other online networking services are.

Facebook Advantage and Disadvantages
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